I don't want.....

I'm still working on what I do want but these are some of the things I don't want:

I don't want to make work which is all things to all people,

I don't want to make work which which has no intent

I don't want to make work which showcases skill over content

I don't want to make work which communicates nothing

I don't want to make work which is derivative

I don't want to make work which is decoration

I don't want to make work for the sake of it

I don't want to make work that stands still

I don't want to make work that plays safe